TOMY announces partnership with SEGA for an all-new Sonic the Hedgehog premium plush collection

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  • Press Release

    TOMY announces partnership with SEGA for an all-new Sonic the Hedgehog premium plush collection

    – The International Toy Brand Gains License for a Super-Soft Club Mocchi- Mocchi- Plush Line Paying Homage to the Blue Blur –

    OAK BROOK, Ill. – March 9th, 2021 – TOMY International, Inc., a leading global designer, producer and marketer of a broad range of innovative, high-quality toys, has signed a collaboration deal with SEGA of America, Inc. to bring the beloved characters from the Sonic the Hedgehog universe to retail via its highly collectable Club Mocchi- Mocchi- line.  

    Sonic the Hedgehog burst onto the gaming scene on June 23, 1991 with the release of Sonic the Hedgehog on the classic Sega Genesis, and quickly became known for his super-fast speed, signature attitude and readiness for all types of adventure. Since his debut, Sonic the Hedgehog has become a prominent figure in pop culture that has captivated fans around the world with an expansive franchise of iconic video games, entertaining TV series and more recently, the critically acclaimed blockbuster movie, Sonic the Hedgehog. With the film’s sequel and a new Netflix Originals animated series, Sonic Prime, slated for 2022, the Blue Blur is truly unstoppable. 

    Sonic has taken many forms over the past three decades, and will now be available in a new, unique plush form. Developed under TOMY’s Club Mocchi- Mocchi- brand, this collaborative line will include super soft, super squeezable and super huggable plush versions of characters from the Sonic the Hedgehog universe for fans to cherish. 

    “Sonic is an all-time classic video game character that has evolved into a beloved lifestyle brand and we are thrilled to bring these amazing characters to fans and collectors around the world through our unique Club Mocchi- Mocchi- brand,” said TOMY’s Director of Global Brands, Morgan Weyl. “The signature look and feel of our Club Mocchi- Mocchi- items will even turn Sonic’s quills in the most huggable quills ever!” 

    “TOMY has a long-standing reputation for high-quality plush toys not only in the industry but is well revered with Sonic collectors as well. We’re thrilled to re-partner with them to create this unique line for Sonic the Hedgehog,” said Michael Cisneros, Manager of Licensing at SEGA of America. “Fans have embraced Sonic in so many different mediums, and these super-soft, Club Mocchi-Mocchi- plushies will be ones they can hug and cherish for years to come.”

    To learn more about TOMY and its range of innovative, high-quality toys, visit For news, updates and product information, follow TOMY on Facebook and Instagram.

    About SEGA® of America, Inc.
    SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA® of America’s Web site is located at

    About TOMY International
    TOMY International ( is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under Lamaze®, The First Years®, JJ Cole® Collections and Boon® brands. TOMY International’s mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.


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