KLab Unites with the Game Industry and WHO #PlayApartTogether Campaign to Prevent the Spread of COVID-19

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    Press Release

    04172020 KLab_PAT_01 

    Tokyo, Japan – April 17, 2020

    KLab Unites with the Game Industry and WHO #PlayApartTogether Campaign to Prevent the Spread of COVID-19


    KLab Inc. (Headquarters: Minato-ku, Tokyo, President & CEO: Hidekatsu Morita, hereinafter referred to as “KLab”) announced that together with major game publishers around the world and the WHO (World Health Organization) that we are uniting to support the #PlayApartTogether campaign. The initiative encourages people to help slow the spread of COVID-19, which is sweeping its way around the world, by following health and safety guidelines to stay at home.  

    As the whole world is currently being impacted by the spread of the COVID-19, we decided to do our part by joining the #PlayApartTogether initiative. We want to support gamers and everyone around the world by encouraging them with the following message to “stay home, practice physical distancing, and play games together.”

    In addition, we have decided to hold our own in-game campaigns so that players can enjoy their time at home starting today. Details of the in-game campaigns will be announced on the official websites and social media pages for each title.


    To everyone around the world,

    I believe that we are all feeling uneasy these days because of the new coronavirus (COVID-19). Staying at home is now more important than ever to prevent transmission and protect our loved ones. Games are a great form of entertainment you can enjoy at home. Instead of going out, we can work together to help contain the infection by staying home and playing games with our families, partners, and friends (#PlayApartTogether). 

    We have also set up campaigns to help you enjoy some of the games we have to offer.

    We pray for the safety and good health of everyone around the world.

    KLab Inc.
    President and CEO
    Hidekatsu Morita

    04172020 KLab_PAT_02

    About #PlayApartTogether

    The world’s major game publishers and developers have united for this initiative to disseminate the correct WHO recommended health guidelines, such as physical distancing and hand hygiene to help slow the spread of COVID-19. These messages will be conveyed around the world through games and industry networks. The ability to stay home and play games while interacting with others is one way of maintaining both your mental and physical health.

    For more information on #PlayApartTogether please visit the official announcement page and the WHO website.

    * Company, product, and service names are trademarks or registered trademarks of their respective companies.


    Participating Campaign Game Titles

    04172020 KLab_PAT_03-1

    “Love Live! School Idol Festival All Stars” 
    Players can receive Show Candy (100%) x5 and other great rewards. 

    “Captain Tsubasa: Dream Team” 
    Players can receive up to 100 Dreamballs, SSR Transfer Tickets, and other great rewards.

    “Bleach: Brave Souls”
    Players can receive a Choose a ★5 Summons Ticket (April 2020), a Choose a ★5 Summons Ticket (April 2020 Seasonal), and other great rewards. 

    “Utano☆Princesama Shining Live” 
    Players can receive an 11-Shot Pass (SR+ x1) and other great rewards.

    “Love Live! School Idol Festival” 
    Players can receive Sugar Cubes [LP50], Scouting Tickets, Scouting Coupons, a UR Scouting Ticket and other great rewards.

    *For further details be sure to check out the in-game announcements. Contents are subject to change without prior notice.

    *Please note that some titles may not be playable depending on the service language or region of the user. 

    ©2013 PROJECT Lovelive!
    ©2017 PROJECT Lovelive! Sunshine!!
    ©PROJECT Lovelive! Nijigasaki High School Idol Club
    © KLabGames

    ©Yoichi Takahashi/SHUEISHA
    © KLabGames

    ©Tite Kubo/Shueisha, TV TOKYO, dentsu, Pierrot ©KLabGames


    ©2013 PROJECT Lovelive!
    ©2017 PROJECT Lovelive! Sunshine!!
    © KLabGames


    About KLab
    KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 52 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with an office in Shanghai. For more information about KLab, please visit http://www.klab.com/jp/english/.
    Press Contact
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