London UK, March 9th 2023 – Today, award-winning industry exec Helen Burnill announces CULT Games, a brand-new developer-driven publishing partner that will represent established games studios looking for go-to-market excellence.
CULT Games can reveal it’s currently working with independent developer Brightrock Games on its forthcoming title, Galacticare, a sci-fi hospital management simulator with a narrative twist due for release on PC and Console later this year. In addition, CULT Games is also working with super indie star teams such as Witch Beam working on soon-to-be announced titles.
CULT Games wants to fill the world with unmissable cultural experiences, and will offer its carefully-curated game studios a powerhouse of commercial know-how and marketing expertise to reach audiences far and wide. The label will offer ‘everything but the game’ solutions – from platform management to marketing and community creation – leaving the game making magic to the studios themselves. CULT’s aim is to remove the cookie cutter publishing model, and create distinctive developer-driven campaigns that sow and grow long-lasting communities and quality game IPs.
As ex-vice president of business development and marketing at Mediatonic, Helen has been credited with creating a number of commercial success stories – unearthing unknown gems and building blockbuster brands. CULT Games will give games studios the opportunity to work with a carefully assembled team of industry experts that are passionate about every step of the game launch journey, but understand each game studio’s wish to keep a hand on the wheel and an eye on the road.
Helen comments, “CULT is the passion project of our lives. We want to work on games we are genuine fans of, with teams we can’t wait to spend time with, and throw everything we have at making their games a hit. There’s rightly a lot of talk of ‘developer first’ in the games industry and we couldn’t agree more. We’re about mutual love and respect. Respect for each other, respect for the players, respect for the people who are excited about the same things as us. We’re an ambitious super indie label for ambitious super indie devs. We’re here to innovate and connect players and creators around the gaming experiences they love. Call it a label, call it a publisher, we call it a collective. We want to bring everyone onboard including players and that’s why we’re called CULT.”
About CULT GAMES
CULT Games is a brand-new games label partnering with talented development studios to publish extraordinary games with a community-focused approach. Led by a team with decades of experience driving commercial and critical success in games and entertainment, the sometimes zealous, always hardworking, London-HQ’d collective is launching its first games in 2023.
About Brightrock Games
Brightrock Games is a British independent game studio based in Brighton, UK, with a multinational core team of 15 people. Initially a small gathering of modders, enthusiasts and – most of all – gamers, the group first rallied under the banner of Subterranean Games, setting their sights on reviving a genre that AAA publishers had long neglected. United in a shared passion for the oft-overlooked dungeon management genre, Subterranean Games released War for the Overworld on PC, Mac and Linux in April 2015. With this critically acclaimed and successful game under their belt, the company name was updated to Brightrock Games to better reflect the team’s broadening horizons. Brightrock Games’ goal is to create genre-twisting strategy management games that tell engaging stories and push the medium forwards.
About Witch Beam
Witch Beam is a multi award-winning indie studio best known for the critically acclaimed arcade-style action game Assault Android Cactus and the multi-BAFTA award-winning zen puzzler Unpacking. Entering their 10th year as a studio, they are committed to creating unique and memorable experiences for a range of audiences.