Crunchyroll’s 2024 ANI-MAY® celebration kicks off with international anime fun for fans across retail, digital, and streaming

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  • Press Release

    Crunchyroll’s 2024 ANI-MAY® celebration kicks off with international anime fun for fans across retail, digital, and streaming


    Berlin. (April 29, 2024) – Crunchyroll®, the ultimate destination for anime fans globally, is launching the second annual Ani-May celebration with new activations across retail, digital, and streaming. This includes new and exclusive anime merchandise and exclusive retail activations in Europe among many others.

    “The love and excitement around anime continues to grow and for Ani-May, we’re revealing a fresh lineup of apparel, home goods, and more to empower fans to live authentically into their fandom,” said Anna Songco Adamian, Vice President, Global Consumer Products, Crunchyroll. “We have lined up an incredible slate of international retail partners who, like us, are passionate about providing fans with a variety of ways to enjoy and display their love for their favorite films, series, and characters.”

    Throughout the month of May, fans can expect a variety of officially licensed merchandise from some of their favorite series! For fans of the spookier side of anime, there will be merchandise featuring dark fantasy Black Butler. Fans of modern classics will enjoy the Anime Award®-winning Chainsaw Man, following Denji, a man with a devil’s heart and the recent hit Solo Leveling, based on the popular Korean manhwa of the same name. It also wouldn’t be a merch drop without gear from Crunchyroll’s 2024 Anime Awards “Anime of the Year” award winner JUJUTSU KAISEN, which follows the action-packed tale of a high-schooler who becomes a curse to end a curse, the popular coming-of-age sports series Haikyu!!, or the comedic and action-packed SPY x FAMILY. Plus, of course, the highly anticipated sci-fi monster series Kaiju No. 8 and the smash hit shonen series My Hero Academia. That won’t be all, either! Fans can expect to find tons of merchandise from a variety of shows across a range of retailers (from Abysse Corp, Bandai, Bioworld, Funko…).

    In Europe, select Ani-May retailers will offer anime fans the opportunity to fully experience the Crunchyroll lifestyle and win a “nothing that money can buy” prize: an amazing weekend in Paris with VIP access to Japan Expo. The full list of Ani-May partners for Europe includes:

    • HMV will brand 120 stores and bring in tons of anime merchandise for the occasion for fans in the United Kingdom, Ireland & Belgium. May will also see the exclusive early release of a range of home entertainment, including Mob Psycho Season 3 DVD, Blu-ray & Limited Edition, KONOSUBA – An Explosion on This Wonderful World!, Uzaki-chan Wants to Hang Out! – Season 1 Blu-ray, Uzaki-chan Wants to Hang Out! – Season 2 Blu-ray & Limited Edition, as well as a large range of price promoted catalogue titles..
    • Games Academy / Funside in Italy will activate 50 stores as well as their online community with more surprises available on their app.
    • Cultura will communicate about their anime merchandise and manga offerings throughout the month with specifically branded areas in 105 stores across France.
    • El Corte Ingles will invite the Spanish geek community to come in-store and discover a wide selection of anime products in 8 flagship locations.
    • Thalia in Germany and Austria will focus on manga, exclusive merchandise and Home Entertainment offerings for JUJUTSU KAISEN, Kaiju No.8, SPY x FAMILY, Chainsaw Man, Demon Slayer: Kimetsu no Yaiba, and Hell’s Paradise across 200 outlets.
    • Gamestop in 70 of participating outlets Germany will provide an exclusive Iron-on to any customer who buys more than 2 Crunchyroll items during Ani-May.
    • MediaSaturn will bring German fans manga, exclusive merchandise, and Home Entertainment for JUJUTSU KAISEN, SPY x FAMILY, and Chainsaw Man across 400 outlets.
    • Mueller will for the first time offer the whole catalog of fan-favorite Crunchyroll manga titles including JUJUTSU KAISEN, SPY x FAMILY, BLUE LOCK, Choujin X, Dandadan, and many more, available to fans in Germany and in Austria.
    • Hugendubel will present exclusive Crunchyroll merchandising in 30 stores across Germany for the JUJUTSU KAISEN, SPY x FAMILY, and Chainsaw Man titles.
    • XS Toys (owned by Anvol), in Estonia, Lithuania and Latvia will participate in 25 selected stores. The leading toy retailer in the Baltics will have a special selection of plush, figures, and collectibles from Crunchyroll titles.

    To continue the Ani-May celebrations, beginning on May 1 and running through the end of the month, Crunchyroll is making 20 hit series available to watch for free with ads. These series include many of the Ani-May featured titles including Chainsaw Man, Haikyu!!, and Solo Leveling, the science-powered adventure title Dr. STONE, the emotionally complex Frieren: Beyond Journey’s End, the romantic comedy Rent-a-Girlfriend, and the critically acclaimed viking epic VINLAND SAGA. Please note that regional restrictions may apply,

    Of course, fans can also celebrate anime all year long with a Crunchyroll membership, granting access to the world’s largest dedicated anime streaming library of 46,000 episodes, 1,300 unique titles, and 24,000 hours of content, available subbed and dubbed worldwide in more than 12 languages.

    About Crunchyroll®
    Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and membership Premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles, and manga. Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts—top series available immediately after Japanese broadcast. Crunchyroll is available on 15 platforms, including most gaming consoles. Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.

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