Crossy Road and Unity Ads – why did the chicken cross the road?

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    Press Release



    Crossy Road and Unity Ads – why did the chicken cross the road?

    Crossy Road is an endless arcade hopper available on the App Store that was released on November 20th. Hipster Whale has already grossed over a million dollars from using Unity Ads in the iOS version of the game alone. Andy Sum and Matt Hall met in October 2013 during a monetization talk at a conference and after doodling a whale on their notes, started talking game ideas. Inspired by Froggy and Flappy Bird, as well as Disco Zoo and Fez, Crossy Road was a twelve-week project. The Australian duo collaborated remotely the whole time. 

    Monetization was an integral part of the design for Crossy Road, and the duo decided to implement Unity Ads, since they were already familiar with the Unity engine and in under three months over 200,000 people have shared their replays. 

    To learn more about their experience check out the Unity blog at:

    About Unity Technologies
    Unity Technologies is the creator of Unity, a flexible and high-performance end-to-end development platform to create rich interactive 3D and 2D experiences. Unity’s powerful core engine and editor serve as the foundation for developers and designers to quickly build beautiful games or apps and easily bring them across multiple platforms: mobile devices, home entertainment systems, personal computers, and embedded systems.
    At the heart of Unity’s democratization initiatives, you will find solutions and services for building games and audiences. The Unity Asset Store digital content marketplace supports developer efforts by providing time and money saving solutions to tough production, design, and art challenges. New integrated services such as Unity Cloud Build extend the platform for greater productivity in creating, testing, and deploying, while Unity Everyplay and Unity Ads help developers connect with their audiences and acquire users through the sharing of game replays on social networks and offering a high-quality advertising network.
    Unity Technologies serves over 600,000 monthly active developers including large publishers, indie studios, students, and hobbyists around the globe. For more information, visit:
    Crossy Road


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