Football Manager returns to Apple Arcade, Football Manager 2024 Touch launching November 6th

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  • Press Release

    Football Manager returns to Apple Arcade: Football Manager 2024 Touch launches November 6th


    London, England – November 1st, 2023  After a stellar debut campaign, Sports Interactive™ and SEGA©’s iconic series returns to Apple Arcade for a new season with Football Manager 2024 Touch. Launching worldwide from November 6th, FM24 Touch gives fans the ability to step into the shoes of a real manager and build a squad to compete for glory in football’s biggest competitions. 

    Whether they’re playing on iPhone, iPad, Mac or Apple TV, a new licensing agreement will allow fans to explore fresh horizons with the Meiji Yasuda Insurance Ltd J.1 League, J.2 League and J.3 League unlocking Japan as a playable nation for the first time.

    Progress never stops in the pursuit of managerial greatness and the new ability to continue careers on Apple Arcade from FM23 Touch will empower players to resume their ascent to the top of world football. 

    Fans will be able to define the sort of boss they want to be as soon as they walk through the stadium doors with the introduction of a new manager principles feature. These values and standards form part of a new, wide-ranging Dynamics system that empowers players to inspire their stars and shape a title-winning culture on and off the pitch. 

    Additionally, enhancements to Training give players more tools to elevate their team’s performances and make their wonderkids world-class. 

    Directly influenced by player feedback, a freshly optimised game layout for iPhone also presents information in a way that brings players closer to the moments that matter.

    The visual improvements don’t stop there, as significant upgrades to player movement, ball physics and lighting create the most immersive and best-looking match engine in the series to date. 

    Elsewhere, players are better positioned to impact their club on the pitch with a revamped creator tool for set pieces that will help them find the winning edge in every scenario. Off the pitch, an overhauled system for making vital improvement requests, such as a bigger transfer budget or larger stadium, will help players drive their clubs forward. 

    For further details on FM24 Touch and how to make the most of gaming on Apple Arcade, head over to

    About Sports Interactive™: 
    Sports Interactive (SI) is the world’s leading developer of immersive sports management simulations. Founded in 1994, SI became a wholly owned subsidiary of SEGA in 2006. Based in Stratford, East London, the SI team takes on the gaming genre through a diverse array of disciplines powered by more than 290 full-time staff members and support from a large global network comprising roughly 1,400 researchers. SI is an official partner of many major football clubs, leagues and organisations, including Manchester City, Brighton & Hove Albion, UEFA, the Bundesliga, LFP, the EFL and the League Managers Association, as well as numerous charities and not for profit organisations. Further information on the studio and its work can be found at

    About Football Manager™:
    Football Manager (FM) is the world’s leading football management simulation title and our iconic, award-winning series has captivated a global pool of players for two decades. FM takes players to the heart of the beautiful game and lets them create their own football story and live out their dreams as manager of their favourite club. With more than 50 of the top footballing nations to manage in a database of more than 800,000 active players and staff from around the world of football, the game offers an unrivalled simulation experience. The game tasks players with making the key decisions at their club and forces them to be responsible for them including transfer recruitment, tactical development and player development. Players must navigate the pressures of modern football by meeting their owner’s objectives and handle both the media and fan scrutiny that comes from performance on Matchday. FM has grown to become more than just a game and is now deeply embedded in the football industry with the FM database now powering the recruitment strategies of professional clubs around the world of football. The game has become an integral part of modern fan culture, shaping the discourse around the professional game. It has been the inspiration for several books, a stand-up comedy show and even a feature-length documentary. For more information on Football Manager, visit

    About SEGA® Europe Limited:
    SEGA® Europe Limited is the European Distribution arm of Tokyo, Japan-based SEGA CORPORATION, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Europe. SEGA wholly owns the video game development studios Two Point Studios, Creative Assembly, Relic Entertainment, Amplitude Studios, Sports Interactive and HARDlight. SEGA Europe’s website is located at

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