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Mark your Calendar for December 4th – New Total War: Warhammer Content Arrives Alongside the 25th Anniversary Showcase

SEGA® and The Creative Assembly Limited are thrilled to unveil the Tides of Torment content pack for Total War: WARHAMMER III, launching on December 4th.

October 16 · 2025

Sonic Racing: CrossWorlds Minecraft Pack Officially Available

Today, SEGA officially released the Minecraft Pack for Sonic Racing: CrossWorlds!

October 09 · 2025

SEGA® Teams up with the International Olympic Committee on a New Multi-Year Licensing Agreement Celebrating the Olympic Brand and Sonic the Hedgehog™

Today, SEGA CORPORATION and the International Olympic Committee (IOC), the guardian of the Olympic Games and the leader of the Olympic Movement, announced a new multi-year agreement celebrating the legacies of Sonic the Hedgehog and the Olympic brand.

October 06 · 2025

Mega Man Revealed as Newest Season Pass Addition for Sonic Racing: CrossWorlds ™

As part of this month’s Sony State of Play, SEGA® revealed Mega Man as the latest addition to the growing Season Pass roster. During the livestream, SEGA debuted a new trailer showcasing Mega Man and Proto Man as new playable characters, as well as a new Mega Man-inspired course.

September 26 · 2025

RGG’s New Virtua Fighter Project – Battle System & Gameplay Rules Revealed

RGG unveiled new information on the battle system and gameplay rules for the brand-new entry in the “Virtua Fighter” series, the New VIRTUA FIGHTER Project.

September 26 · 2025

Sonic Racing: CrossWorlds ™ Now Available

Racers at the ready! Today, SEGA launched Sonic Racing: CrossWorlds, the latest addition to the longstanding Sonic Racing franchise, allowing players to race across land, sea, air, and space while warping across new dimensions.

September 25 · 2025

SEGA Reveals Yakuza Kiwami 3 & Dark Ties as New Two-in-One Offering, Arriving on PC & Console Feb. 12

During the RGG Summit 2025 livestream, SEGA and Ryu Ga Gotoku Studio announced Yakuza Kiwami 3 & Dark Ties, a two-in-one experience created under the concept, “A legend is reborn and a new legacy begins.”

September 24 · 2025

SEGA Announces Sonic Racing: CrossWorlds Twitch Rivals Tournament

Today, SEGA announced the first official tournament for Sonic Racing: CrossWorlds through Twitch Rivals! In partnership with Twitch, invited creators in both the United States and European regions will have the chance to prove who’s got Sonic speed and compete for first place and a cash prize!

September 23 · 2025

Persona 3 Reload™ “It’s Going Down Now” Official Music Video Out Today, Feat. Lotus Juice and Azumi Takahashi

The global hit song “It’s Going Down Now” from ATLUS’ acclaimed RPG Persona 3 Reload now has an official music video, featuring live-action performances from Lotus Juice, Azumi Takahashi, and ATLUS SOUND team’s Toshiki Konishi.

September 19 · 2025

Muzan Kibutsuji Now Playable in Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2

SEGA® announced that Muzan Kibutsuji, the progenitor of demons, is now available as a playable character in Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 through a free content update!

September 18 · 2025

SEGA® Announces Persona 3 Reload™ Nintendo Switch 2 Demo, Two Point Museum™ Switch 2 Pre-Orders & Virtua Fighter R.E.V.O. World Stage™ Release Window

During today’s Nintendo Direct livestream, SEGA announced a slew of news surrounding their upcoming titles, including a free Nintendo Switch 2 demo for Persona 3 Reload, Two Point Museum Nintendo Switch 2 pre-orders, and a Winter release window for Virtua Fighter 5 R.E.V.O. World Stage for the Nintendo Switch 2.

September 12 · 2025

SEGA Announces More Details Around Sonic Racing: CrossWorlds Single Player Demo

Today, SEGA announced more details surrounding the upcoming single player demo for the highly anticipated Sonic Racing: CrossWorlds launching on September 25, 2025.

September 11 · 2025

Football Manager 26 Launches November 4

Football Manager 26 will be released across platforms from November 4, setting the stage for football fans to define their destiny by taking them to the heart of the beautiful game.

September 10 · 2025

SEGA Shares Latest OST Video for Sonic Racing: CrossWorlds

Today, SEGA released the fourth OST video for Sonic Racing: CrossWorlds, highlighting new DJ mixes for a variety of courses and CrossWorlds including White Cave, Sand Road, Holoska, Hidden World, and Kronos Island.

August 29 · 2025

Metaphor Re:Fantazio and Total War: Warhammer III Deepest Ever Discounts Now Live

The SEGA Publisher Sale is now live on Steam, headlined by the deepest ever discount for the strategy behemoth Total War: WARHAMMER III.

August 29 · 2025

Welcome to the Two Point Museum Digiverse – Free Update Out Now!

We’re excited to reveal that the Digiverse, a brand-new expedition map, has arrived in Two Point Museum via a Free Update – available right now across Steam, PlayStation and Xbox.

August 28 · 2025

SEGA and RGG Studio Announce RGG Summit 2025 Air Date – TUNE IN

Today, SEGA and Ryu Ga Gotoku Studio, creators of the acclaimed Like a Dragon & Yakuza series, officially announced the date for the next RGG Summit livestream.

August 28 · 2025

SHINOBI: Art of Vengeance™ Unleashes New Trailer Ahead of Official August 29th Launch

The master of the ninja arts returns to face an unparalleled evil! SEGA® of America has released a new trailer in anticipation of the August 29th launch of SHINOBI: Art of Vengeance.

August 26 · 2025

SEGA Releases New Competition-Themed Trailer for Sonic Racing: Crossworlds

Today, SEGA released a new action-packed trailer, giving players a deeper look into what competition feels and plays like in Sonic Racing: CrossWorlds, as well as another sneak peek into the latest addition to the ever-growing Season Pass roster, Pac-Man.

August 21 · 2025

SEGA® Releases New Sonic Racing: CrossWorlds ™ PAC-MAN Themed Trailer

Today, during the gamescom Opening Night Live Pre-Show, SEGA alongside Bandai Namco Entertainment Inc., released a new trailer revealing PAC-MAN as the latest addition to the growing Season Pass roster.

August 19 · 2025