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Following its Summer Game Fest appearance, SEGA of America and RGG Studio gave viewers an extended look into VIRTUA FIGHTER CROSSROADS, an all-new installment in the iconic fighting game series planned to launch in 2027.

During the Summer Game Fest 2026 live show, SEGA of America and RGG Studio unveiled new cast additions for their highly anticipated upcoming action-adventure game, STRANGER THAN HEAVEN™, including iconic rapper and actor Tupac. Actors Takashi Ukaji, Yasukaze Motomiya, Takaya Kuroda, and Kohei Tsuji (Nippon no Shacho) will also be joining the cast. STRANGER THAN HEAVEN is set to release worldwide on January 15, 2027.

Creative Assembly and SEGA Europe officially announced survival horror game Alien: Isolation 2 with a terrifying trailer at Summer Game Fest 2026.

A city you’ve never seen. A story you’ve never heard. During Summer Game Fest, SEGA® and RGG Studio unveiled a bold first look at VIRTUA FIGHTER CROSSROADS, an all-new installment in the Virtua Fighter series set to release in 2027.

SEGA officially released the free Puyo Puyo content for Sonic Racing: CrossWorlds! Players can now speed around the track as Arle. From now until Monday, June 1st at 1:59 PM CEST fans can jump in and earn festival points for decals, gadgets and more! 

SEGA just announced Doma, the Upper Rank Two demon who appeared in the Demon Slayer: Kimetsu no Yaiba Infinity Castle movie, is now available for purchase as an individual character pack (€4.99) or as part of the Demon Slayer: Kimetsu no Yaiba Infinity Castle Character Pass (€29.99) for Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2!

SEGA® Europe Limited and The Creative Assembly Limited are excited to announce the first Character Pack for Total War: WARHAMMER III, Bhashiva & The Tiger Warriors, is out now.

SEGA® Europe Limited and The Creative Assembly Limited are excited to announce the first Character Pack for Total War: WARHAMMER III, Bhashiva & The Tiger Warriors arriving May 21st.

Two Point Studios and SEGA Europe have launched Arty-Facts, the most innovative DLC yet for Two Point Museum.

Every epic story starts with a killer beat. Today, SEGA of America debuted the original theme song for the upcoming new action-adventure game STRANGER THAN HEAVEN™, featuring Snoop Dogg, Ado, Tori Kelly and Satoshi Fujihara. In addition to lending their voices to the theme song, all four artists also portray characters in the game.

Today, SEGA of America and Xbox gave viewers around the world a deeper look into the  world of RGG Studio’s upcoming new game, STRANGER THAN HEAVEN™, during the dedicated Xbox-hosted broadcast event, “Xbox Presents: A Special Look at STRANGER THAN HEAVEN.” 

Thursday, May 7 at 1am CEST, Xbox will be dedicating a whole new show to a very special project from SEGA’s RGG Studio. ‘Xbox Presents: A Special Look at STRANGER THAN HEAVEN’ will bring us inside the minds behind the game, offering details and insights on the game’s story, world, characters, and more from the developers and cast bringing us this hugely ambitious new game.

SEGA officially announced that the free Captain Majima content for Sonic Racing: CrossWorlds will be available on Thursday, April 30th. Players will be able to compete for first place as Captain Majima! Starting Friday, May 1st at 2 AM CEST and until Monday, May 4th at 1:59 AM CEST, fans can jump in and earn festival points for decals, gadgets and more! 

Two Point Studios and SEGA Europe have announced Arty-Facts, the creatively inspired DLC coming to the BAFTA-nominated Two Point Museum on Thursday, May 7. 

Today, SEGA officially released the free Angry Birds content for Sonic Racing: CrossWorlds! Players can now fly high around the track as Red. From right now until Monday, April 20, 1:59 AM CEST fans can jump in and earn festival points for decals, gadgets and more!

SEGA just  announced the Infinity Castle movie version of Shinobu Kocho is now available for purchase as an individual character pack (€4.99) or as part of the Demon Slayer: Kimetsu no Yaiba Infinity Castle Character Pass (€29.99) for Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2!

SEGA of America and Xbox announced Xbox Presents: A Special Look at STRANGER THAN HEAVEN, a first-of-its-kind standalone broadcast featuring a deep dive into the brand-new title from Ryu Ga Gotoku Studio, airing on May 7th, 2026 at 1 AM CEST.