Crossy Road and Unity Ads – why did the chicken cross the road?
Crossy Road is an endless arcade hopper available on the App Store that was released on November 20th. Hipster Whale has already grossed over a million dollars from using Unity Ads in the iOS version of the game alone. Andy Sum and Matt Hall met in October 2013 during a monetization talk at a conference and after doodling a whale on their notes, started talking game ideas. Inspired by Froggy and Flappy Bird, as well as Disco Zoo and Fez, Crossy Road was a twelve-week project. The Australian duo collaborated remotely the whole time.