Make it a Bloody Valentine with Make War Not Love 3

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Press Release


San Francisco & London – 1st February 2016

Make it a Bloody Valentine with Make War Not Love 3

– SEGA Announce 3rd Annual Community event with a new challenger and more games and prizes than ever! –

SEGA Europe Ltd have today announced that Make War Not Love 3, the third annual Relic vs Creative Assembly community event, will commence on February 14th at 7pm CET and run until 7pm CET, February 20th. Company of Heroes 2 has come out victorious against Total War in the previous two years and the RTS behemoths will lock horns again as the Company of Heroes 2 community takes on the Total War: ATTILA community. This year however, a new challenger is entering the fray! The Warhammer 40,000®: Dawn of War II community will bring their multiplayer skills to the contest, thus completing the bill for the ultimate RTS triple threat match up and the bloodiest Make War Not Love line-up yet.

All you need to do to take part is play your chosen game as much as possible during the contest. To give new players an incentive to join the action, Total War: ATTILA, Company of Heroes 2 and Dawn of War II will all be available to buy at 75% off for the duration of the contest and will be available to play for free from Thursday, February 18th until 8pm CET on Saturday, February 20th.

Points, or in this case percentages, mean prizes and all matches/skirmishes completed in each game will be tallied up and then weighted using a formula that would make even Alan Turing’s head spin. Every 48 hours throughout the contest, the community in the lead will unlock a selection of games from SEGA’s back catalogue to download for free, in addition to some bumper discounts for other SEGA titles.

The winning community at the end of the contest will unlock a piece of content specific to their game to download for free. If Company of Heroes 2 wins, it will be Company of Heroes 2 – The British Forces, if Dawn of War II wins, it will be the Tau Commander for Dawn of War II: Retribution and if Total War: ATTILA wins, an as-yet-unannounced, brand new piece of DLC will unlock. More details on that soon. These prizes will be available to download once the contest has concluded. In total, SEGA are giving away more content than ever before with over £60 worth of free content and a whole host of huge discounts.

The website launches today at where all the terms and conditions surrounding the competition and pre-match trash talking can be found! Once the competition starts it will be your go-to place to find out who’s winning and to claim the spoils of war. Get involved with goading the opposition on Twitter by tweeting @totalwar, @companyheroes and @dawnofwar with the hashtag ‘#mwnl’. The community managers of the respective games are already at it…

“They say war is hell. It is when you’re bad at it. Now we’re not ones to point fingers, but it looks to us like Relic are playing the numbers game this year, fielding two teams against our one.” said Craig Laycock, Lead Community Manager for Total War. “I can’t remember what they’re called. Company of War and Dawn of Heroes or something…it’s not important. What’s important is that our community take arms and slowly crush their souls into a fine pulp during this proud competition. That’s what’s important.”

“Who are these amateurs? They are all but heretics who don’t know their place. They shouldn’t fool themselves. We have been fighting for thousands of years, war is all we are, killing is all we are good for! If they feel they have even the slightest chance, it is a delusion.” said Kellie Goggins, Dawn of War Community Manager, “We will crush their hopes, their dreams and claim this as an easy victory for the Emperor.”

“Total War? More like Total Disaster. Last I checked they were 0 – 2 down. Seriously though, all this pwning of Total War and I am still ‘Hun-gry’ for more. Can’t wait to crush their cavalry on their puny donkeys or whatever they ride with our mobile artillery.” said Kyle Fehr, Community Manager, Company of Heroes, “As for these Dawn of War newbs joining the party, they might as well go back to bed and watch some real soldiers show them how to fight. It’s going to take more than some green pirates to slow down our war machine.”

For more information on Make War Not Love 3, log on to

About Creative Assembly
Founded in 1987, Creative Assembly is one of the UK’s most successful and established game studios. Creator of the multi award-winning Total War strategy series, the studio has received numerous press, industry and consumer accolades, including BAFTAs and the Develop Industry Excellence awards.  Home to over 420 highly talented developers and counting, the studio continues to expand to cover a variety of triple-A console, PC and mobile projects. Creative Assembly’s website is located at

About Relic Entertainment
Relic Entertainment™, Inc. is the award-winning development studio behind critically-acclaimed franchises including Warhammer®40:000: Dawn of War®, Company of Heroes™, and more. Since its inception in 1997, Relic has produced a rich catalogue of genre-defining real-time strategy titles and continues to innovate today as a SEGA®-owned studio. Relic is located in Vancouver, Canada. Learn more at

About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s website is located at



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